According to Encyclopedia.com, telemarketing is the ‘process of using the telephone to generate leads, make sales, or gather marketing information’. Throughout the years, it has been a common medium for marketers to reach prospects without travelling. With just the use of a telephone, the marketer is able to provide information regarding the products and services […]
When you’re out and ready to find the right telemarketing service for your company, then it is time to start the hunt. True enough, there are thousands of telemarketing companies in the world – there are those that follow the principle of coercive selling and those that follow the way of persuasion. What’s the difference? […]
A question in an online forum asks: ‘how to beat competition in outbound telemarketing?’ Telemarketing, although it revolve around sales, lead generation, and appointment setting – still focuses on the core of customer service. Although one might say that sales has nothing to do with customer service BUT sales has everything to do with customer […]
Following the 10-10-80 concept in telemarketing, it would mean that approximately 10 percent of your telemarketing calls will say NO to your pitch, another 10 percent will say yes, whilst the remaining 80 percent will require you to elaborate more regarding your product/purpose of call. Some of these prospects may make a number of questions, […]
During primordial times, when you want to make a sale, you can go to the nearest trade market and put up a stand with your products elaborately displayed for onlookers to stop by. Several years later, when the trade market is slowly becoming saturated with sellers selling the same product, you need to stand out […]
First and foremost, why is having an email list important in lead generation – or in business success? On the other hand, what is an email list? Email list, email listing, or electronic email listing is the process of acquiring a number of contact emails for the purpose of widespread distribution of information to Internet […]
First and foremost, the question stirs a lot of emotions. Questions like ‘does marketing create artificial needs just to make a sale?’, ‘is marketing worth it?’, ‘does marketing make any sense?’, and ‘is marketing really necessary?’ Marketing has come a long way. It has evolved and slowly molded into the way it is now because […]
Do marketers promise miracles? Webster defines ‘miracle’ as a very amazing or unusual event, thing, or achievement- usually unexpected. Well, one thing for sure, marketers don’t make promises, they make solutions and they ACT on it. Marketers utilize methods based on current market trends and apply it accordingly. The ‘be all end all’, is not the marketer […]
Of all countries in the planet, why outsource to the Philippines? There are about a dozen of countries that are centers for outsourcing. Outsourcing, specifically business process outsourcing, is composed of several sub sectors such as knowledge process outsourcing and back offices, software development, animation, engineering design, medical transcription, game development, and of course, call […]
Call centers and its telemarketers need to be familiar with a particular country before anything else. Be sure that you have the facts straight regarding the country to ensure that both your inbound and outbound programs are done properly, and according to your standards and preferences. When posting a request for a telemarketing company, clearly […]
When starting a company, you need to consider a lot of things. First and foremost, you need to have a clearly defined goal with a clearly defined plan to go with that. Kindly note that when making a goal it needs to be SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. You can then employ two methods: inbound […]
First and foremost, it’s not as easy as pie. Moreover, it’s not as easy as saying ‘open sesame’ to let gatekeepers open the pearly gates to the decision maker. On the other hand, what is a gatekeeper? Gatekeeping, in telecommunications, is the process through which information is filtered for dissemination. Gatekeepers, on the other hand, […]
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