According to Encyclopedia.com, telemarketing is the ‘process of using the telephone to generate leads, make sales, or gather marketing information’. Throughout the years, it has been a common medium for marketers to reach prospects without travelling. With just the use of a telephone, the marketer is able to provide information regarding the products and services […]
72 Solutions Outbound Telemarketing Services is a well-established lead generation service provider located in the heart of Iloilo City, Philippines and is dedicated to lead generation, appointment setting, data profiling/cleanup, and outbound marketing. Aside from the aforementioned services, 72 Solutions is also dedicated to providing credible business solutions [advice and tips] to business owners in […]
Quite frankly, you don’t have to have an inviting voice and an extremely convincing personality to bag a lead in a telemarketing call. Moreover, the most effective tips are those that just actually make sense. Here are easy tips on telemarketing that will help every average telemarketer impress a lead, set an appointment, and make […]
If you’re a marketer, first and foremost, stop what you’re doing and think about your current marketing strategy. How are you generating leads? How is your marketing plan, you sales pitch, and your ‘attack’ in finding qualified leads that will inevitable make a sale? If you’ve been down in the dumps and generating leads to […]
Telemarketing is the most commonly used direct marketing technique and has been referred to as telesales or inside sales. It is a very successful and interactive tool for marketing. It is used by companies to push sales higher by directly contacting potential customers. On the other hand, how can telemarketing help your business? It is […]
During primordial times, when you want to make a sale, you can go to the nearest trade market and put up a stand with your products elaborately displayed for onlookers to stop by. Several years later, when the trade market is slowly becoming saturated with sellers selling the same product, you need to stand out […]
Do marketers promise miracles? Webster defines ‘miracle’ as a very amazing or unusual event, thing, or achievement- usually unexpected. Well, one thing for sure, marketers don’t make promises, they make solutions and they ACT on it. Marketers utilize methods based on current market trends and apply it accordingly. The ‘be all end all’, is not the marketer […]
When starting a company, you need to consider a lot of things. First and foremost, you need to have a clearly defined goal with a clearly defined plan to go with that. Kindly note that when making a goal it needs to be SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. You can then employ two methods: inbound […]
Contrary to popular belief from the ‘cold-calling-is-dead-crowd’, outbound marketing is making a killer comeback this 2016 – more so in B2B marketing. For the past years, outbound telemarketing is highly regarded as the old method for lead generation, replaced by inbound marketing and content strategy. On the other hand, apart from the ‘cold-calling-is-dead’ crowd, outbound […]
It doesn’t seem right to just throw telemarketing strategies around the corner without having the means to measure its effectiveness. It would also be downright unconventional without having a clearly defined objective for your telemarketing campaign. On the other hand, objectives must be SMART. This would mean those objectives are specific, measurable, attainable, realistic, and […]
In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to […]
It is painstakingly impossible to have never received a call from a telemarketer. Remember the usual greeting, the sales intro, and the inevitable sales pitch ‘you cannot refuse’? And before you know it, you have agreed to make a purchase and already divulging your credit card details. On the other hand, there are those who […]
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