Of Rock Concerts and Outbound Marketing
Everybody’s been to rock concerts – and imagine how fans would scream their hearts out to see their ‘idol’ in all their ‘rockstar’ glory. Of course, one can’t help but ask the amount of marketing made to make a particular artist be in the limelight, and thrive in it. The secret is simple. On the other hand, when it comes to outbound marketing, rock concerts, and outbound marketing has its distinct similarities – here are a few:
Rock Stars and Outbound Marketing
Practice religiously. Cliché as it may sound, but practice makes perfect. Learning to market effectively is not easy as it sounds. One has to invest time and effort – not to mention testing the waters religiously to be able to play by the market trend.
BB King didn’t learn to play guitar overnight. As well as in marketing – you can’t learn it overnight. Marketing is the action or business of promoting and selling products or services, including market research and advertising. Moreover, one can’t learn it overnight – it takes time to study, experience, and learning to pull off a successful marketing plan – and make it work. Learning to market is similar to learning a new musical instrument. You need to know the basics – frets, notes, chords – before you can orchestrate and pull it off altogether.
Profound presence. There is value in content and there is merit in providing authentic and genuine customer service. Outbound methods don’t simply revolve around the concept of casting a wide marketing net hoping to find a fresh catch whenever possible. Outbound marketing employs extensive planning and prospecting. Outbound marketing utilizes efficient and effective measures to work smart
The stairway to stardom has no elevator. Although there’s a thing such as becoming instant famous over a viral post, but staying on top requires blood, sweat, and effort. Marketing is basically being what the market is looking for at the moment – it is keeping in touch with the market trend.
Outbound is a great way to repurpose marketing content. It is simply not enough to publish content with the assumption that it may be the content that the market wants – or is willing to read. Outbound bolsters inbound efforts – ‘generating demands via outbound channels surges traffic to these pages through additional branding alone.’
Outbound demand generation is a proven method of scaling business. Recent updates suggest that outbound efforts is fast becoming an effective tool in lead generation. It is never enough to be content-savvy but going out of your way and contacting potential clients deliver immediate results. Apart from generating leads, outbound is also good for enriching database with known ID data. Moreover, outbound provides a new perspective on your target audience as well as insight on new audiences.
Outbound marketing, although discouraged by some marketers, is actually regaining its former glory as the marketing method of choice among marketing professionals. Moreover, it is now the method of choice in the recent updates.[ http://72solutions.com.ph/outbound-marketing-killer-comeback-2016/ ]