The Right Attitude towards Lead Generation
What could be the proper attitude towards lead generation? Lead generation, according to Marketo, describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation, throughout the years, has employed a variety of methods and strategies to turn prospects into leads and into done deals. When it comes to the right attitude towards lead generation, it is about having that go-getter attitude to face clients and give them the briefest yet lead-turning sales pitch you can ever present.
The Ideal Lead Generation Attitude
Genuine Care towards Customer Service. According to Let’s Grow Leaders CEO Karin Hurt from an article published on Business News Daily: “Being a great salesperson is all about adding value and building trust. Your customers want to know you get it, meaning that you understand their challenges, dreams, and goals, and have carefully considered why your solution make sense. And, they want to be sure you have their best interests at heart. They have to be sure you care more about their mission and the greater good, thank your numbers.
Persuasive Selling over Coercive Selling. Lead generation does not have to be unethical. Lead generation is the process of bridging products and services to customers. It is about the task of providing information about solutions that consumers might be looking, but does not know that you exist. According to MSCO CEO Mark Stevens: “Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them. Everyone has to sell something. Whether it is cars off the showroom floor, selling your spouse on a New Year’s resolution to lose weight or selling yours kids on becoming honor students.”
Confidence Emanates. What would you do with an excellently writer script, expensive software, sophisticated data list, when you don’t have the confidence on how to maximize those resources to your advantage? According to marketing and social media representative of Green Technology Services Megan Ingenbrandt: “All great salespeople have confidence. If you don’t believe in your product, you aren’t going to make your customer believe in your product. If you can confidently explain how your product or service is going to solve a problem for the customer, then you’ve got the customer in the palm of your hand. It’s all about confidence in sales.”
When it comes to having the right attitude towards lead generation, these are the cream-of-the-crop. It is important to provide genuine customer care, to offer products and services with pure intentions, and to do this all confidently.