Is Marketing Important for Your Company?
Do marketers promise miracles? Webster defines ‘miracle’ as a very amazing or unusual event, thing, or achievement- usually unexpected. Well, one thing for sure, marketers don’t make promises, they make solutions and they ACT on it.
Marketers utilize methods based on current market trends and apply it accordingly. The ‘be all end all’, is not the marketer and the methods used. It is, in fact, the consumer. All the methods used by the marketer depends on the consumer, and they pattern solutions based on the researched needs and wants of the consumer.
‘The great Albert Einstein once reiterated, ‘genius is one percent inspiration and ninety-nine percent perspiration’. Business success, on the other hand, is ‘10 percent product and ninety percent marketing’. Although it is not sure how accurate that statement is to the majority of marketers around the world. On the other hand, it gives you the thought, ‘are advertising and marketing that necessary?’ Here are some pointers why it is:
- Marketing sells your product to those who know you exist and to those who don’t know you exist.
- Marketing helps you build your brand and the image you want your consumers to see it.
- Marketing assists in the movement of products and services.
- Marketing involves the design of the products acceptable to consumers.
Is there any Psychological Trick to use for Marketing?
What psychological trick can you use for marketing? Well, cliché as it may sound, being a genuine salesperson. In actuality, you don’t need any ‘psychological trick’, you just need to understand the psychology of your market – what does your market want, what gives them an exceptional customer experience, what sales method do they prefer? By knowing these simple aspects, you can learn how to deal with them.
Instead of focusing on how to improve your selling, try to focus on improving your services to sell to them – that is actually one principle of inbound marketing. You build yourself first before you go out and sell. You may create a website of your own, put great content on it, elaborate on your expertise, create an appealing portfolio, etc. You can also create profiles on social media platforms (like Facebook, Twitter, Google Plus), professional networks (like LinkedIn, Branded.me), Q&A websites and forums (like Quora, Stack Overflow, CNET). You can then post daily updates and if you’ve made amazing content, will be amazed at the amount of traffic and inquiries of prospects. Now, after you’ve made an online presence, you can then resort to outbound measures – and this includes approaching potential clients.