How Do Companies Select Which Companies to Outsource Call Center
A question on Quora asks ‘how do companies select which companies to outsource call center to?’ Well, for an email marketing campaign to be effective, you need to have an accurate email list. A reliable and accurate email list is hard to procure – you have to devote time, effort, and do extensive research to find the qualified ones that would heighten lead conversion.
There are so many outsourcing companies around the globe. How to look for the right business process outsourcing (BPO) firm requires a keen eye for assessment and evaluation. To make it easy, you can simply look for the large-scale reliable firms that already made a name in the BPO industry. However, how do you differentiate a company that can do wonders for you from a company that is simply bluffing and from a company who genuinely cares about your business?
Basically, how do companies select which companies to outsource? Most definitely, the company should have the criterion from which to evaluate outsourcing companies and to decipher if the latter is really worth it. Here are basic traits of an ideal call center agent :
An ideal call center genuinely cares about the customer. According to Let’s Grow Leaders CEO Karin Hurt from an article published on Business News Daily: “Being a great sales person is all about adding value and building trust. Your customers want to know you get it, meaning that you understand their challenges, dreams, and goals, and have carefully considered why your solution make sense. And, they want to be sure you have their best interests at heart. They have to be sure you care more about their mission and the greater good, thank your numbers.
An idea call center (in outbound telemarketing) is NEVER pushy – they are not coercive sellers. Ironic as it may sound, but true blooded sales pro are not pushy sellers. According to MSCO CEO Mark Stevens: “Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them. Everyone has to sell something. Whether it is cars off the showroom floor, selling your spouse on a New Year’s resolution to lose weight or selling yours kids on becoming honor students.”
An ideal call center is CONFIDENT about its capacity. According to marketing and social media representative of Green Technology Services Megan Ingenbrandt: “All great salespeople have confidence. If you don’t believe in your product, you aren’t going to make your customer believe in your product. If you can confidently explain how your product or service is going to solve a problem for the customer, then you’ve got the customer in the palm of your hand. It’s all about confidence in sales.”
These are just some of the things a company can look into the workforce of a particular outsourcing company.